It has created seven franchise territories across England and Wales, each with an established client base and operational infrastructure.
Strong sales from Ecocleen’s network and the central business development team meant that organic growth reached more than 20 per cent during 2019, supplemented by the purchase of Regency Cleaning Company in October. The £2.5 million deal for the Henley-based business brought in added revenue and 130 contracts – 90 per cent of them in the education sector and across the Thames Valley region – as well as 500 new staff.
Ecocleen now services 19 million square feet of office, retail, education, healthcare and industrial space on behalf of a wide range of private and public sector bodies.
Managing director Jean-Henri Beukes said: “Last year, we implemented a strategy to build up our client base in areas without an existing franchisee, taking advantage of a rising number of business inquires due to our growing… reputation,” said.
“On the back of £2.5 million worth of new business across the network and the acquisition of Regency Cleaning Company, we now have a number of territories with a sizeable turnover that are ready for an entrepreneurial franchisee to step in and expand.”
Ecocleen has created substantial turnkey regions for incoming franchisees that are designed to maximise growth potential and provide the opportunity to develop significant client portfolios. The available areas currently include Bristol, Bath and South Wales; Tees Valley; The Midlands; Oxfordshire; Bedfordshire, Buckinghamshire and Hertfordshire; North London; and South London.
“Our aim is to attract quality franchisees, from the UK and internationally, who are high-performing individuals with a business-minded attitude. We are not necessarily looking for people from the cleaning or FM sector, but want people that have an appetite to learn, grow and work in an industry that offers growth potential and uncapped earning opportunity. In the current state of lockdown, there will no doubt be aspiring and budding entrepreneurs taking time to revaluate where they are and what they want to achieve in the future,” added Beukes.